I swear I’ve wanted to write about this foundation since the first time I used it. No joke. BUT, impressions often change so I held out. I waited until I used it with different primers & powders and under different weather conditions. And now, I’m 100% ready to declare my love for the Wet N Wild Photofocus foundation.
This is a relatively new product from Wet N Wild. It was launched around February-March of this year. They describe it as: “Our new high-performing, skin-perfecting foundation [that] underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection”.
There are 20 shades in the range and a bottles runs at $5.99.
Why I Love It
+ I don’t know what the heck is in this foundation, but it really looks like skin. I’m going to go out on a limb here and say this is the best drugstore foundation I’ve ever used.
+ Although this is supposed to be a matte finish, it’s closer to a demi-matte foundation. It’s not as matte as the L’Oreal Infallible Pro-Matte, but not as dewy as the L’oreal Lumi. The finish is similar to the Milani 2 in1 Conceal & Perfect Foundation. Perfect if you have combination skin.
+ The coverage is medium, but you can build it up like there’s no tomorrow. The formula is very liquid so you can start out really light and build it up without it feeling thick or cakey.
+ The shade range is awesome for drugstore foundations. They have shades with pink and yellow undertones. I’m in the shade Golden Beige and it’s a dead on match for my skin tone.
+ It’s $5.99! I mean, this is the cheapest drugstore foundation I own and it’s by far the best.
+ Although it doesn’t have a pump (can’t complain considering the $5.99 price tag) the packaging is really nice. The bottle is glass and it comes with a spatula.
+ It works well with all my primers and powders (unlike other foundations).
What I Don’t Like
+ I’m just going to be real with all of you – it smells like straight up paint. The smell dissipates, but it’s definitely shocking at first.
+ It’s not the longest lasting foundation. It looks amazing up until the 6-7 hour mark. After that it starts breaking up in my t-zone. I can live with that considering how good it looks during those first 6 hours. However, if I need something to last beyond that I’ll probably stick to the L’Oreal Pro Matte.
Overall I’m completely blown away by this foundation. The finish is beautiful and skin like & the coverage is insane considering how thin it is. Every single time I’ve used it I’m shocked at how good it looks. If it were $30 I would still purchase it. It’s that good.
If you’re on the market for a new foundation, do yourself a favor and give this a try.