This past weekend I attended the 2nd Beautycon at Fair Park in Dallas. I first heard about this after I saw the brand Cover FX post that they would be at Beautycon on instagram.
Beauty con is “is a community of creators redefining beauty”.
What the heck does that mean?
Basically, its a beauty convention. Similar to Comicon but with beauty products and in much smaller scale.I almost didn’t go as I thought I could either spend $40 on the ticket, or buy myself $40 worth of makeup to review (because I need more makeup).
If I had to summarize my experience in one sentence it would certainly be: Waiting in Line.
The event started at 12 noon. Although I arrived around 12:45pm, I had to stand in line for about 15 min just to pick up my wristband. This could have been avoided by purchasing the tickets in advance and having the wristband mailed to my house.
The hall was set up with little stands for each vendor. Just to give you some perspective, the line to get into the Tarte stand was at least 100 people long.
For the most part the vendors fell into two categories:
Those selling products
Tarte, NYX, Crown brush & Sheabutter
For the most part these vendors had set up shop. Once you finally made it through the line you could purchase their products. As far as I could tell, Tarte was not handing out any goodies or samples. It actually blew my mind people were standing in line for up to an hour to look at/buy products when they could just go to Sephora or Macy’s without the wait.
Those promoting their products
Garnier, Maybelline, QVC, Redken, etc.
These vendors were not selling any products. They were there exclusively there to promote certain items. For instance, Garnier was promoting their Micellar waters. At Garnier and Maybelline, you got a free full size product if you posted a picture of their product on your instagram (they check that you actually publish). At QVC you got a bag full of samples and two (yes two!) full size Wen Cleansing conditioners. All you had to do was stand in line.
Some vendors were also doing mini makeovers. Maybelline was doing make up touch ups, Not your Mothers was doing braiding and QVC had girls curling hair using one of their products.
I waited in line for QVC, Redken, Garnier and Maybelline. The freebies I scored are below.
There were also panels & tutorials going on throughout the event. Molly Sims did the intro (which I missed) and moderated one of the panels. They mostly had youtubers on the panel and discussed various topics such as “Unconventional Beauty”.
I was excited to meet one of my favorites youtubers- Laura Lee. Once her panel ended I was able to walk straight towards her and say hi. We also took a selfie but I will spare you from my blurry/shinny face. I don’t have much practice with selfies yet. Laura was really friendly and was happily taking pictures with anyone that asked.
See the Beautycon Dallas guest list here.
I left around 5:30pm and when I was walking out I noticed several of the vendors were handing out their leftover freebies like they were candy. The same freebies I previously stood in line for(face palm). I grabbed another QVC and Redken goody bag. I saw some people were taking 5-6 bags of each. I later regretted not taking more of the Wen cleansing conditioner and the Redken minis since they would be great for travel.
Overall it was a good experience and you can try some new products for free. However, be prepared to stand in line pretty much the entire time. Although I paid $45 ($40 ticket + $5 service fee online) for a general admission ticket (there are a few other ticket options with more bells and whistles) I think the amount of freebies I walked out with are well above the $45 investment. Just one bottle of the Wen Cleansing Conditioner is $32 at Sephora. And I got two 16oz bottles.
My recommendations if you want to attend next year:
Bring water and a snack– The website said only one sealed liter of water was allowed, but no one checked my purse at any point. The food options inside the hall were limited to 3 foodtrucks and from what I could tell there were no vegeterian options.
Wear comfortable shoes – I was there for 5 hours or so and spent about 4 out of the 5 walking around or standing in line. There are places to sit, but if you are there for the freebies you will be standing most of the time.
Show up later – Although you run the risk that they will run out of samples, the lines to all the vendors will be much more manageable and you might actually score some more goodies as the vendors are trying to get rid of all the samples they brought before the event ends.
Don’t buy the tote – One of the ticket options includes a general admission ticket, early access (10am) and the Beautycon tote for $110 or so. BUT you won’t know what is in the bag until you get it. I found out later that you can actually purchase the tote the day of the event for $50, so I would suggest asking a few people that already have the bag once you get there to show you what is in the bag before you decide to purchase it. I actually went up to where they were selling the bag and asked to see what was inside. I decided that I would rather purchase other items for $50. A general admission ticket plus the tote would cost you around $90 (vs the $110 package). Even though you wouldn’t get the early access, you could still get the freebies if you are patient enough.
You may ask, what was in the tote?
Off the top of my head, there was a full size Tarte amazonian clay blush, a full size Garnier hairspray and several other smaller products, a full size Garnier micellar water (which I got for free anyways) and a Paula’s choice acne skin care set. Or maybe it wasn’t Paula choice? I can’t remember the brand.
Stay tuned for my upcoming product review on the Wen Cleansing Conditioner.
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